Yes, This Trending Skincare Ingredient Is Worth Your Time—These 12 Products Give Next-Level Glow


Every month something new is heralded as being a skincare “wonder ingredient”, and it can make the task of choosing your products seem overwhelming. Not all skincare ingredients are suitable for all skin types, and not all are as miraculous as marketers portray them to be. However, every now and then a buzzy ingredient proves itself to the science community and sticks around—just look at the likes of hyaluronic acid and retinol. The latest skincare ingredient du jour? Ectoin—and it’s actually worth knowing about.

Ectoin is a powerful compound that performs several different functions that optimise skin health, hydration and glow. Trust me—by the end of this article I guarantee you’ll have added an ectoin serum, moisturiser or face mist to your basket.

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A huge reason I love it is because it can be found in products at all price points, meaning you can benefit from its soothing, hydrating properties in affordable skincare products too. And, while ectoin isn’t a new discovery, the current surge in ectoin skincare products suggests you’re going to be hearing a lot about it in 2025.





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