This New Beauty Balm Is the Key to Adding Radiance and Disguising Fine Lines


Deep Reviews Anastasia Beverly Hills Beauty Balm

(Image credit: @itsmayalala)

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your hard-earned money and attention. You can expect honest, uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.

The majority of our Deep Reviews will feature our editors’ honest, ultra-hot takes on entire product categories or multiple products from a particular beauty brand, but every so often, we’ll sprinkle in a special single-product format called Honestly, I Love It. As the name suggests, these reviews will hone in on one standout beauty formula our editors can’t shut up about. This time, I’m highlighting my favorite new product from the iconic makeup brand Anastasia Beverly Hills.

Anastasia Beverly Hills Beauty Balm Deep Review

(Image credit: @itsmayalala)

Prior to becoming a beauty editor, my interest in makeup was limited to products that promised easy, every day application and didn’t require extra time spent in front of a mirror. I was always on the move and reaching into my bag for quick touch-ups while I was out about with a strong preference for time-saving tips and tricks. Today, I posses a similar point of view: my everyday makeup routine remains quick and simple, but I dedicate a good chunk of my time learning how to improve my makeup skills rather than cutting corners.





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