The Burberry S/S 25 Show Embraces Artful Embellishment and Utilitarian Workwear

Since Daniel Lee took the helm as creative director at Burberry in 2022, the fashion world has closely followed the brand’s evolution. Under Lee’s leadership, Burberry has revitalized its iconic image by skillfully fusing modern fashion trends with timeless elements. Yesterday, Burberry held its S/S 25 show at the National Theatre in London, with a front row brimming with A-list celebrities. Naturally, the fashion world eagerly attended and waited to see what the brand had in store for the season ahead and how Lee would put his signature on the British fashion house’s style codes.

For his fourth runway collection, Lee presented a refined lineup of easy and elegant designs. While the pieces paid homage to the classic British codes of the House, they felt like a departure from what we’ve seen in the past. Rather than bold patterns and head-to-toe moody ensembles, a sense of softness and lightness was felt. There were feathers, chiffon, and ethereal color palettes of light grays, pale greens, beiges, slate blues, and even lilacs. Beyond the soothing energy, the styling felt intentional. There was an emphasis on practical and wearable outfits and the combination of evening and everyday wear—the blend you’d see on city streets. For example, upscale dresses were paired with day-to-day coats, and fancy embellished tops were styled with relaxed pants.