Stratstone becomes seventh UK retail partner for Genesis

Stratstone has launched sales operations of Genesis cars in Leeds to cater for the growing demand in West Yorkshire for the South Korean premium luxury brand.  

Backed by the Hyundai Motor Company, Genesis arrived in the UK in May 2021 with the opening of retail Studio concepts in shopping centres. Since launch, the premium luxury Korean brand has offered an innovative “we come to you” service for its range of five petrol and diesel cars which has since expanded with three further all-electric products.

Stratstone became one of seven retail partners across the UK appointed by Genesis when it opened for business on 2 April.

Currently operating remotely, Genesis Leeds offers their services across West Yorkshire. Once customers new car is ready, one of the Genesis personal assistants will deliver the car and demonstrate the different features available, whilst answering customers questions.

Once the vehicle is ready for a scheduled service, a personal assistant arranges collection and delivery of the car.

The brand is also expanding its touchpoints to allow for greater customer access and to cater for the growing demand and following on from its initial “we come to you” service, Stratstone is extending its offering for customers that live within a 35-mile radius.

Genesis Leeds has been actively hiring the brand manager and personal assistants making up the sales team as well as the aftersales personnel with used cars already on sale.

David Lucas, group vice president of Stratstone, said: “We’re delighted to have officially added Genesis to our luxury OEM roster and that our first Stratstone Genesis retail function is now in operation. Over the last few months, we have been fielding customer enquiries ready for our go-live date, and we’re confident that Genesis’ EVs will prove to be popular with drivers in West Yorkshire.”

“This is a significant step forward for both the brand and our Genesis customers in West Yorkshire,” added Jonny Miller, brand director at Genesis Motor UK.  “Working in close partnership with Genesis Leeds we are increasing the access and touchpoints to Genesis as we continue on our growth journey.  Leeds is a key area for us and we look forward to seeing more Genesis cars on the road in the area.”

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