Part of the appeal characters from The Great Gatsby and Hollywood icons like Marilyn Monroe and Audrey Hepburn have is that they ooze glamor and luxury. It’s the kind of aura money can’t seem to buy because it’s so heavily associated with old money—an aesthetic that’s currently the world’s prime source of fascination and inspiration. And now that we’re all firmly in our quiet luxury era replete with high-quality fashion and understated nail looks, it’s time to shift gears and focus on a new “old money” trend: old money hair. Universally flattering and sophisticated, this hair look proves that while trends may come and go, elegance is and will always be timeless. Keep scrolling to learn more.
What is old money hair?
With rich, luscious locks full of volume, old money hair is the ultimate modern-day take on old-world glamor. Stemming from the quiet luxury craze, this hairstyle is the latest trend in the old money aesthetic everyone is obsessing over. Now, it’s practically impossible to scroll through TikTok without coming across a post with the hashtags #oldmoneyhair, #oldmoneybob, #oldmoneyblonde, and #oldmoneybrunette.
As the name suggests, this trend is all about embodying expensive-looking hair with high shine, natural textures and tones, and volume. Unlike the sleek, pin-straight hairstyles and beach waves we all know and love, old money hair is understated, intentional, and effortless—the pinnacle of “Mom, I am a rich man.” In essence, it pulls inspiration from old Hollywood glam icons like Marilyn Monroe, the polished waves of the 20s, loose chignons from the 50s, and blowouts from the 80s and gives it a modern twist that’s equal parts covetable and achievable.
How to get and style old money hair
In addition to how gorgeous this look is, perhaps the best part about it is how easy it is to maintain. Despite what the namesake suggests, old money blonde and brunette hair are low-maintenance and effortless and will save you trips to the salon and won’t damage your hair in the long run.
In contrast to bright, platinum colors, old money blonde focuses on creating softness using a mixture of cool and warm blonde tones with added emphasis and brightness on the hairline. By the same token, old money brunette hones in on richness by weaving in subtle warm-toned highlights and lowlights throughout in shades of copper, blonde, and ash blonde or with an ultra-shiny solid color.
What’s more, thanks to its mixture of colors and voluminous styles that evoke rich girl vibes, this hair trend is universally flattering for all face shapes and skin tones. Not only are the colorwaves super soft, but the haircuts and styles in and of themselves are as well. Regardless of whether you want to rock a soft blowout, natural hair, thick curls or waves, or an old money bob, each and every style can be tailored to fit you and perfectly frame your face and the aesthetic you’re going for.