The Land Rover Discovery Sport continues to reign supreme in the used car market, marking its sixth straight month as the most profitable vehicle, according to Dealer Auction’s Retail Margin Monitor for August.
With an average retail margin of £3,775, the Discovery Sport not only leads the pack in profitability but also remains the fastest-selling model in the top 10, averaging 27 days on the market.
Kieran TeeBoon, marketplace director at Dealer Auction, said: “The Land Rover Discovery Sport is a truly formidable offering, with consumers continuing to be drawn to the all-round experience offered by this luxury SUV. We’re seeing many pricing strategies being guided by these strong profit pockets, so the data for the Discovery Sport is definitely something for dealers to take note of.”
The Discovery Sport was followed closely by another Land Rover model, the Range Rover Evoque, with an average margin of £3,675, and the Volvo XC60, securing £3,075 in retail margin.
The top 10 chart is predominantly filled with premium brands, with two models each from Land Rover, BMW, and Mercedes-Benz. Notably, the Ford EcoSport, which made its debut in the top 10 in July, earned a respectable average margin of £2,575, taking ninth place.
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