I Just Spent 4 Days in Stockholm—6 Very Stylish Trends I Saw Over and Over Again


I’m going to make a bold claim: of all the European cities I’ve visited, Stockholm might just be the chicest of them all. I had spent 24 hours there about ten years ago, jetting in and out of the Swedish capital for a work trip, so when my friends floated the idea of visiting Stockholm this month, I was keen. I really didn’t remember anything about my time there so was keen to see it again with fresh eyes. What I wasn’t prepared for, however, was just how stylish it would be.

Of course, I know that Stockholm has its own Fashion Week and that a slew of my favourite brands hail from there (Toteme, Bite Studios, Asket and Acne Studios, to name but a few) but its inhabitants—the people populating the city’s very clean streets—are much, much more stylish than I’d previously given them credit for.