Nearly all car dealers (99%) report a direct link between high petrol prices and increased consumer interest in electric vehicles (EVs), according to the latest Startline Used Car Tracker.
The survey, conducted in November, highlights a significant shift in consumer attitudes toward EVs due to rising fuel costs, with dealers seeing a marked impact on potential buyers’ decision-making.
The research reveals that 52% of dealers believe the connection between high pump prices and interest in electric cars is “significant,” while 47% say it has “some” impact.
Additionally, 60% of dealers state that low refuelling costs are a major attraction for consumers considering electric cars, with 37% pointing to rising petrol prices as a factor that pushes buyers toward electric vehicles.
These findings suggest that fuel pricing plays a pivotal role in shifting consumer behavior toward EVs,” said Paul Burgess, CEO of Startline Motor Finance.
When petrol prices rise, consumers are more likely to consider electric cars, particularly because they offer much lower refuelling costs—especially if drivers have access to low-cost home or workplace charging options.
Despite the increased interest, the research also shows that 38% of dealers believe other factors are ultimately deterring consumers from purchasing electric cars.
These factors include concerns over range anxiety, high upfront costs, or unfamiliarity with the technology. Furthermore, 20% of dealers feel that many consumers are unaware of the low running costs of EVs, and 3% of dealers say that customers don’t notice petrol price increases.
Burgess said: “While it’s clear that high fuel costs are a major motivator for many consumers, there are still significant barriers preventing wider adoption of electric vehicles. As electric vehicle marketing often emphasises advanced technology and range, dealers may benefit from focusing more on the financial savings associated with EVs, particularly when petrol prices rise.”
The research is based on responses from 303 consumers and 60 dealers, providing insights into both consumer trends and dealer perceptions. It forms part of the ongoing Startline Used Car Tracker, a monthly survey designed to track attitudes toward the used car market, fuel choices, and factors influencing car purchases.
