Brand USA Names NYC Tourism’s Fred Dixon as CEO

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Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation’s top tourism marketing job.

Fred Dixon is going to be the president and CEO of Brand USA, America’s destination marketing organization, starting July 15. Brand USA made the announcement on Wednesday. Dixon is the CEO and president of NYC Tourism + Conventions.

Dixon is replacing Christopher Thompson, who announced his retirement in July 2023. Thompson has been at the helm of Brand USA since 2012. He will continue to work with the organization through September 20 as an advisor to facilitate a seamless transition.

Dixon has been head of NYC Tourism + Conventions for around decade, having started in 2014. He has over 30 years of experience in the travel industry.

“I am incredibly honored and excited to serve as the next President and CEO of Brand USA,” said Dixon. “I want to thank Chris for his many years of leadership and his friendship. I look forward to joining this team and working across the industry to propel us forward.” 

Brand USA is responsible for growing international inbound travel to the United States. Dixon will oversee all of Brand USA’s operations as the company prepares for its next phase of growth.   

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