Why is a regular guy attracted to a billionaire candidate? It’s simple: Because the candidate can play to people’s fantasies. The man knows his television, loves girls, hates rules, knows how to make a deal, tells jokes, uses bad language, and is convivial to a fault. He is loud, vain, cheeky. He has a troubled relationship with his age and his hair. He has managed to survive embarrassment, marital misadventures, legal troubles, political about-faces. He’s entangled in conflicts of interest, but he couldn’t care less. His party? A monument to himself.
He thinks God is his publicist, and twists religion to suit his own ends. He may not be like us, but he makes sure there’s something about him that different people can relate to personally. He is, above all, a man of enormous intuition. He is aware of this gift and uses it ruthlessly. He knows how to read human beings, their desires and their weaknesses. He doesn’t tell you what to do; he forgives you, period.
So, how do you like Silvio Berlusconi?
Here in Italy, he loomed over our politics—and our lives—for 30 years. He created his own party in 1994 (Forza Italia, a sort of Make Italy Great Again), and a few months later, he became Italy’s prime minister for the first time. He didn’t last long, but he climbed back into government in 2001, and then again in 2008. Three years later, he resigned amid sex scandals and crumbling public finances, but he managed to remain a power broker until he died last year.
Silvio Berlusconi, like Donald Trump, was a right-wing leader capable of attracting the most disappointed and least informed voters, who historically had chosen the left. He chased them, understood them, pampered them, spoiled them with television and soccer. He introduced the insidious dictatorship of sympathy.
But Silvio Berlusconi is not Donald Trump.
Berlusconi respected alliances and was loyal to his international partners. He loved both Europe and America. He believed in free trade. And he accepted defeat. His appointments were at times bizarre but seldom outrageous. He tried hard to please everybody and to portray himself as a reliable, good-hearted man. Trump, as we know, doesn’t even try.
Berlusconi may have invented a format, but Trump adopted and twisted it. Trump’s victory on November 5 is clear and instructive, and it gives the whole world a signal as to where America is headed.
The scent of winners is irresistible for some people. The desire to cheer Trump’s victory clouds their view. They don’t see, or perhaps don’t take seriously, the danger signs. Reliability and coherence, until recently a must for a political leader, have taken a back seat. Showing oneself as virtuous risks being counterproductive: It could alienate voters, who would feel belittled.
American journalism—what is left of it, anyway—meticulously chronicled Trump’s deceitfulness. It made no difference, though. On the contrary, it seems to have helped him. Trump’s deputy, J. D. Vance, explained calmly in an interview that misleading people—maybe even lying to them—is sometimes necessary to overcome the hostility of the media.
I’m no better than you. I’m bad. So vote for me! This seems to be the magic new formula of American democracy. Venting and showing off flaws has become a way to reassure those voters—and there are many of them—who hate criticism. He who misbehaves is popular; those who dare to preach become unbearable. People love the Joker, not Batman—the Joker is more fun.
You don’t need to be a historian to know this; just a few history lessons are enough. The people, whether in the Athens of Plato and Demosthenes or in republican Rome, asked for leaders they could admire. This pretense lasted for centuries, in very different places and contexts. The people demanded honesty and sobriety from their leaders. They rarely got it, but at least they asked for it.
Not even dictators escaped the rule. Italy’s own Benito Mussolini did not flaunt his excesses; he pretended to be sober and virtuous, and Italians pretended to believe it. Only autocrats and tyrants continue the farce today. A few weeks ago, the North Korean dictator Kim Jong Un got very angry when flyers rained down on Pyongyang showing his and his family’s luxuries to a very poor nation. Trump would have used them as election posters.
Aristocracy means “government by the best.” Today, we are in a kakistocracy, government by the worst. And tens of millions of American voters are proud of it, or at least happy to appear so. The copyright of this questionable political style belongs at least in part to former British Prime Minister Boris Johnson and Trump himself: Both, in 2016, won by proudly displaying their whims and weaknesses.
In his book Narrare l’Italia, the psychoanalyst Luigi Zoja wrote: “The growth of children is not guided by the rules that parents impart, but by the examples they offer. Leaders—fathers and mothers of the people—will be able to preach what they consider necessary national virtues, but they will spread them only if they are the first to practice them.” The author must admit that this has changed. Successful leaders have stopped “preaching the necessary virtues of the nation,” instead preferring to applaud its faults and consolidate their own power. It’s more rewarding.
The words Lead by example! are the soundtrack of distant childhood, for some of us. And what was asked of a firstborn or a class leader was expected of elected leaders. If they betrayed trust—and it often happened, everywhere—they lost their job and their reputation. Today, being labeled a good example or an expert is not only anachronistic; it is risky: Who do these guys think they are? How dare they show us a path, suggest a behavior? We know how to do our own research and make mistakes on our own, thank you.
Berlusconi’s shortcomings helped fuel his success, but he wasn’t proud of them. Trump wears his flaws like medals, and is appointing people to his coming administration who have the same attitude. Berlusconi would never have allowed the equivalent of Robert F. Kennedy Jr. near Italy’s department of health. An Italian Matt Gaetz would have been considered for a reality show on one of Berlusconi’s TV channels, at most.
If this is the path that democracy chose, let’s prepare for the worst. It will become impossible to get rid of a leader elected in this way and for these reasons. What do you want from me? they will reply after having disappointed and failed. I told you who I was, and you voted for me with enthusiasm. Now shut up and be good.
