Ron Brooks has expanded with Suzuki for the second time in 12 months after taking on the Leicestershire territory for the Japanese brand.
The new business is expected to be up and running by March.
The latest deal with Suzuki will take Ron Brooks to over £100 million turnover across the group, which also represents Toyota and Omoda in locations across the East Midlands.
The family-owned dealer group took on the Derbyshire territory for Suzuki in April 2024 and now has three locations with the brand following its 10 year partnership with them in Mansfield.
Tom Slack, Ron Brooks Holdings group manager said: “Our strategy is clear, to build meaningful and scaled brand partnerships with selected brands to navigate the future automotive market.
“We are exceptionally proud of this relationship and would also like to thank the director team including Dale Wyatt who has given so much to the industry as a whole and congratulate him on his industry awards and wish him the best of retirements.”
Suzuki GB announced that Dale Wyatt, director of automobile, will retire in March 2025 after 17 successful years with the brand.
Wyatt has chosen to step down to focus on his health, well-being, and personal interests, while also exploring potential advisory roles within the automotive industry.
Wyatt is handing over to his successor, David Kateley, who will take over leading the business this month.
Kateley, a 20-year veteran of the company, was previously head of sales operations and has worked closely with Wyatt since 2014.
Kateley said: “We are delighted that Ron Brooks Suzuki will now represent our brand in Leicester and join its longer established territories for Suzuki in and around Mansfield and Derby.
“Their recently opened new dealership will provide customers with even greater access to our range of vehicles and help provide early awareness of our first fully electric car, e Vitara, which will be in showrooms later this summer.
“We wish the Ron Brooks team continued success and are confident they will deliver a great buying experience and exceptional aftersales customer service.”
