Audi was the top performing brand for used car profitability performance for cars sold through Carwow’s online auction platform in Q4 last year.
The marketplace looked at the difference between actual selling prices at auction and cap ‘Retail’ valuations to determine potential dealer profit before fees and prep costs.
It identified that the 324 used Audi models sold had an average profit potential of £3,000, ahead of Lexus at £2,848 and Mazda at £2,823.
Looking at specific models, a 2019 Porsche 911 topped the rankings for greatest potential profit in the last quarter, with a margin of £4,992.
Second in the rankings by model was a 2022 Ford Ranger with a potential profit of £3,700.
This is the first time that an LCV has featured in Carwow’s top 10 ranking of most profitable models.
Third place was occupied by a 2017 Audi Q5 (£3,527), followed by a 2021 Volkswagen Golf R (£3,473) in fourth and a 2022 Range Rover Sport in fifth (3,453).
Carwow’s stock acquisition service has transacted nearly 200,000 used vehicles to dealership forecourts since it launched in 2021, which the business said is worth a combined value of £3 billion.
Carwow’s full top 10 stats for Q4 2024:
Most profitable brands
- Audi £3,000
- Lexus £2,848
- Mazda £2,823
- Cupra £2,753
- Jeep £2,707
- Volvo £2,705
- Nissan £2,654
- Mercedes-Benz £2,646
- Land Rover £2,624
- Jaguar £2,530
Most profitable models
- Porsche 911 (2019) £4,992
- Ford Ranger (2022) £3,700
- Audi Q5 (2017) £3,527
- Volkswagen Golf R (2021) £3,473
- Range Rover Sport (2022) £3,453
- Volvo XC90 (2021) £3,420
- Mercedes-Benz GLC (2020) £3,380
- Ford Mustang (2018) £3,370
- Audi TT (2021) £3,334
- Audi Q3 Sportback (2019) £3,270
