2025 Has Only Just Begun, But H&M is Already a Season Ahead With These 6 Key Trends


Okay, we’ll admit it. Team Who What Wear UK tend to have fashion month on our minds all year round. From collating trend reports to documenting street style, reviewing the latest drops to predicting what’s around the corner, we’re experts in the journey from show season to sale shopping, and we’re already taking notes on what will surface over the next 12 months to bring you the very best edits. Spring and summer 2025 are already shaping up to be good ones, and the design team at H&M have wasted no time in tapping into the biggest key looks to translate them for the high street—in short, you can now shop designer looks at an affordable price tag.

So what silhouettes can we expect for spring? What colour palette will dominate summer? Well, alongside the natural evolution of 2024’s boho trend, there are pretty pastel pinks, sporty prep, and some very practical utility pieces. Looking for something with a little more edge? Workwear is stepping up a level with the office siren aesthetic (so expect to see heels and glasses everywhere)—there really is something for everyone.

So without further ado, savvy shoppers take note. Here are six 2025 runway trends you can shop now at H&M to stay one step ahead of the crowd.

Office Siren